Google Local Service Ads
Description
Training: Google Local Service Ads
Created: 11-14-23
These ads have taken the Home Services world by storm. While they aren’t all that complex, it’s important to know how to set them up, why they are important and how to manage the leads you get from them.
Like anything with Google Ads, it has nuance.
GUIDE VIDEO
LOOKING FOR SOMETHING ELSE?
Here’s Your Onboarding Album!
This Onboarding Album is built from what actually works in the plumbing world—real offers, real messaging, and real formats that grab attention. Start showing up online like the go-to plumber in your service area.
Don’t Be That Guy
The ad opens with a high-stakes, comedic scene: a homeowner attempting to DIY a major sink clog with a plunger. The tension builds quickly and culminates in a “splash zone” disaster, which serves as the “hook” to grab the viewer’s attention.
Press 1 For Real Human
This asset contrasts the frustration of modern AI automation with the reliability of human connection. The ad uses a comedic “expectations vs. reality” setup to position your plumbing company as a customer-first service provider.
