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Homeowner’s Guide Campaign

Description

Purpose: Warm Lead Capture, Brand Awareness
Platforms: YouTube, Facebook, Instagram, TikTok, Email

Position your company as the helpful plumber next door. This campaign is designed to capture warm leads from your community. This allows you to get their name, email and phone number for further marketing campaigns. 

This type of campaign can be paired with retargeting for maximum brand power. 

Our team can reskin this guide to your brand and launch the campaign for you. If you want to shoot your own video component, we would love to edit that into an eye catching video as well. The script is provided below. 

How This Campaign Works!

Links:
CREATIVES

Video example from the Mammoth crew.

SOCIAL MEDIA POST TEXT:

Dad didn’t teach you everything. Luckily our guide will fill in the gaps. If you’re a new or seasoned homeowner, then this guide can save you money, embarrassment, and it’s FREE!

Now you can impress your friends with all your newfound plumbing knowledge. 

Review Ad

While our other ads showcase the chaos of plumbing disasters, this 11-second spot highlights the best part of any service: the happy customer. We’ve combined a heartwarming testimonial with the “social proof” that makes homeowners feel like they’re making the right choice.

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General Service

In just a few seconds, we move from disaster to a smiling expert at the door, then straight to a successful repair

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Free Estimates

This isn’t just another plumbing ad; it’s a high-energy rescue mission for your kitchen sink. We’ve combined the relatability of a “pipes-gone-wrong” nightmare with the reassuring, larger-than-life presence of The Mammoth Plumber

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