Homeowner’s Guide Campaign
Description
Purpose: Warm Lead Capture, Brand Awareness
Platforms: YouTube, Facebook, Instagram, TikTok, Email
Position your company as the helpful plumber next door. This campaign is designed to capture warm leads from your community. This allows you to get their name, email and phone number for further marketing campaigns.
This type of campaign can be paired with retargeting for maximum brand power.
Our team can reskin this guide to your brand and launch the campaign for you. If you want to shoot your own video component, we would love to edit that into an eye catching video as well. The script is provided below.
How This Campaign Works!
Links:
CREATIVES
Video example from the Mammoth crew.
SOCIAL MEDIA POST TEXT:
Dad didn’t teach you everything. Luckily our guide will fill in the gaps. If you’re a new or seasoned homeowner, then this guide can save you money, embarrassment, and it’s FREE!
Now you can impress your friends with all your newfound plumbing knowledge.
LOOKING FOR SOMETHING ELSE?
Here’s Your Onboarding Album!
This Onboarding Album is built from what actually works in the plumbing world—real offers, real messaging, and real formats that grab attention. Start showing up online like the go-to plumber in your service area.
Don’t Be That Guy
The ad opens with a high-stakes, comedic scene: a homeowner attempting to DIY a major sink clog with a plunger. The tension builds quickly and culminates in a “splash zone” disaster, which serves as the “hook” to grab the viewer’s attention.
Press 1 For Real Human
This asset contrasts the frustration of modern AI automation with the reliability of human connection. The ad uses a comedic “expectations vs. reality” setup to position your plumbing company as a customer-first service provider.
